A style guide is a reference point that sets standards for writing documents within your organization the focus of the style guide is not usually a matter of correct or incorrect grammar or style but rather it provides guidance for instances when many possibilities exist. Document style guide for businesses introduction 1 document style guide for businesses publish by john grisham style guides write the docs a style guide contains a set of standards for writing and designing content it helps maintain a consistent style voice and tone across your documentation whether youre a lone writer or part of a huge docs team it can provide guidelines for different . A style guide contains a set of standards for writing and designing content it helps maintain a consistent style voice and tone across your documentation whether youre a lone writer or part of a huge docs team it can provide guidelines for different documentation deliverables such as api reference manuals tutorials release notes or overviews of complex technical concepts. This style guide is a simple two page set of guidelines completed as a rethink of the royal mail guidelines while its not an official guide the two pages manage to communicate the tone aesthetic and overall brand of this version of royal mail for those of you keen on producing a brand manual but arent keen on delving deep into detail this is a great starting point with all the basic elements of a brand logotype brand mark signatures colour typography and vehicle . Inconsistency weakens your brand image makes your company look unprofessional and hurts conversion rate and revenue once youve settled on your brand voice and style the style guide is the document that enforces those values an excerpt from nasas style guide showing acceptable use of brand colors