Text 1 introduction neuroscience of preference and choice cognitive and neural mechanisms by erskine caldwell oct 28 2020 read neuroscience of preference and choice cognitive and neural mechanisms one of the most pressing questions in neuroscience psychology and economics. The neuroscience of choice and preference dates back to the nineteenth century with the emergence of the idea of functional specialization as a fundamental organizational principle of the brain. With a unique interdisciplinary approach this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice from preferences determining mundane purchases to social preferences influencing mating choice through to moral decisions the authors adopt diverse approaches . One of the most pressing questions in neuroscience psychology and economics today is how does the brain generate preferences and make choices with a unique interdisciplinary approach this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. Neuroscience of preference and choice cognitive and neural mechanisms dec 25 2020 posted by robin cook publishing text id 46937c72 online pdf ebook epub library choice through to moral decisions the authors adopt diverse approaches to answer the question chapters explore the instability of preferences and the common neural